X5 is Russia's largest food retailer, it operates 3 brands in distinct market segments, which together target all categories of Russian customers. Its brand are "Pyaterochka" - proximity stores for daily shopping; "Perekrestok" - Russia's leading high-quality fresh products supermarket and "Karusel" - destination store for food and household goods.
8-14%
Sales increase depending on the category 
1500+
People trained
99%
Engagement rate in the sales training by staff obtained
8-14%
Sales increase depending on the category 
1500+
People trained
99%
Engagement rate in the sales training by staff obtained
Description
We have developed 5 programs for employees under Perekrestok brand: establishing contact with the buyer, identification of needs, value-based consultation, cross-selling and dialogue ending: "tasty phrases". In order to make the study as productive as possible, a special digital space is equipped - VR Room.

What kind of tasks X5 has set us:
  • Learning transformation: from a knowledge based mentor instruction to skill-based learning process
  • Customer service skills and customer focus development
  • Increasing sales
  • Sales rep skills levelling and standardizing
Results
Taking into account the geographical spread of Perekrestok offices, VR glasses make it much easier to train employees on target programs in a standardized format.

In addition:
  • employees began to work more confidently with customers and talk about additional sales. The average pay in pilot shops where training was conducted grew by more than 12% in in five categories: meat, fish, cheeses, sausages and own production
  • staff turnover decreased by 6% as employees began to feel more confident in sales
  • staff training time reduced by 3 times
Why Dailo?
Six reasons to choose Dailo
as your training partner
right now
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Real neuroscience under
the hood
We really care about the your result
LMS integration
People like to use Dailo
Detailed analytics
We know how to operate with Enterprises
We provide all the information about the employees training process and measure its impact on business results
A professional approach to VR simulations creation methodology — we base our work on the most recent research in neuroscience.
We are providing full circle of technical, methodological and training support
Immersive learning is proven solution for effective trainings and save your budget
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The research is supported by a grant from the Skolkovo Foundation